Client
Coty
David Beckham Fragrances
Year
2019 / 2020
Role
Creative Director
David Beckham Fragrances – Right By You.
I created the campaign for the new fragrance by style god/football legend David Beckham. The campaign was shot by Jack Davison - although technically shot by David Beckham himself, as the idea behind the campaign was that throughout his life, David has always done right by himself instead of relying on others to tell him what to do. So who better to capture his image than the man himself.
60 seconds David Beckham Fragrances video
Hero ‘60
Right by you
Right by them
It gets better
Featuring film, print & POS, the campaign also starred three talents who in their own way have stayed true to themselves in their lives, despite what others might think of their choices.
Talents ’30
Jamie MacDonald
Leo Jonah
Lewis Cope
Social Teaser
Social Teaser – Interview
Behind the scenes
Skills
Brand Identity Design
Brand strategy
Brand storytelling
Creative direction
Film direction
Photography direction
Scripting
Team
Business Strategist
Brand Designer
Copywriter
Executive Producer
Photographer
Videographer
Editor
Grading specialist
Let’s work together