Client
Edit Suits
Year
2020
Edition One. Own your choices.
Edit Suits reached out to me if I could help them define a new made to measure D2C proposition. This online platform would be a springboard to create made to measure shirts which would get their sizing from big data.
Venturing as creative director I was responsible for the brandstrategy, brandname, campaign concepting and leading external agencies and specialists building Edition One.
Edition One
The brand name's origin lies in the vibrant art and print scene. Creativity and craftsmanship intertwine to create meticulously crafted shirts, each embodying a unique edition. Distinct fabric, exquisite detailing, and tailored size enhance the exceptional quality.
Own your choices
I wanted the promise short, strong and directive while also aiming to promote diversity and individuality among our valued customers. Edition One strongly believe that each person has unique characteristics, regardless of body type, jawline, or age. What unites them is their determination to assert their identity and exercise their autonomy, defying societal norms.
Logo and brandpromise
Custom made illustration style
Packaging
Tote bag
Hangtags
Digital Experience
Product Detailpage
Start of personalisation
Homepage
Immersive Shirt Detail Page
I've developed a new, immersive product detail experience that provides rich, detailed information as users scroll through the page. This dynamic interaction enhances the way customers engage with the product, offering a more in-depth and visually compelling exploration—down to the finest details of a shirt.
When to wear
Different fabrics serve different purposes based on the weight and structure of the cotton. That's why I’ve included tailored advice on when each shirt is best suited to wear, ensuring you always choose the right one for any occasion.
Easy to handle
Ironing shirts can often be a hassle, which is why I’ve added a ‘difficulty level’ parameter for cleaning and maintenance. This feature helps you easily assess how hard or easy it is to care for each shirt, making your choice even more convenient.
The Supply chain
In the world of cotton and shirt-making, many customers want to know more about the suppliers behind the fabrics. That’s why, as you delve deeper into this product experience, you’ll uncover increasingly detailed and technical information, including insights about the near-shoring suppliers behind the cotton.
Everyday Fabrics
To round out the in-depth information on each shirt, we provide precise details on the fabric’s weight per square meter, along with insights on how it feels when worn. This helps you understand the quality and comfort of the material at a deeper level.
Throughout this project, I have effectively guided and overseen a highly skilled group of User Experience Designers and Developers in the creation and development of this unique and tailor-made platform. Our collective efforts have resulted in the launch of a versatile and adaptive atomic design system, which enables seamless scalability and fosters optimal user experiences.
The Design System
Campaign
The everyday individual
I have been deliberately opting for everyday individuals living in urban areas who convey an outward appearance of cleanliness and show a diverse cultural heritage.
Catalogue
About Edit Suits Co.
Edit Suits Co. offers the custom suiting experience without the bespoke price tag from London to Manchester ending up in even Singapore.
The perfect suit, tuxedo, shirt, or chino should be well-made and custom-tailored. Most importantly though, it should be unique and special.
With thousands of fabrics and countless customisation options available, Edit Suits Co. can relieve much of the pressure of finding the perfect garment by helping you to create your own.
Team
Business strategist
Brand designer
Copywriter
Illustrator Artist
Ux Designer
Ui Designer
Full stack Developer
Team
Business strategist
Brand designer
Copywriter
Motion designer
Let’s work together