Background
During the challenging times of the pandemic in twenty twenty, I had a profound realization and began a divergent journey. Motivated by an enduring aspiration, I made the resolute choice to actualize my dream of establishing an agency that resonated with my values and aspirations.
Year
2023
Role
Founder / Creative Director
Teamlead
Neverland. The creative experience agency.
In the spring of twenty twenty three, I had the privilege of leading a remarkable team of twelve creatives, from creative copywriters, to brand designers to spatial designers. Together, we embarked on an array of stimulating ventures, meticulously tending to the diverse needs of esteemed clients such as Nike, Heineken, and the United Nations, among countless others.
What Neverland does
Neverland is the everlasting creative experience agency within lifestyle and luxury brands. Combining commercial strategy with compelling storytelling and a touch of pixie dust.
The untold story
At Neverland, we strive to solve complex brand challenges by crafting engaging strategic and creative solutions for well-established global companies as well as promising startups. No matter your size, together we’ll fly.
We approach multifaceted challenges with a healthy dose of creativity and storytelling creating custom solutions that are simultaneously delightful and commercially viable.
No matter if we need to bring a brand back to life, tell an untold story, visualize what’s viable, or evaluate what’s valuable — by using our hearts and minds we’ll dream up a solution that’s right for you.
Foundation
Guided by principles
During my journey at Neverland, I had the opportunity to establish three fundamental principles that serve as guiding lights for both our team and our esteemed clients, opening up the doors to a magnificent realm of endless possibilities and enchantment.
While the whole is always greater than the sum of its parts, it’s the equilibrium among them that unlocks their beauty. We are the creators of that equilibrium.
01
Create the equilibrum
02
In the spotlight
While elements in disarray tend to generate noise, focus on the core is what creates harmony. We are the observers that generate focus.
When circumstance is what shapes our surroundings, adaption is what molds us to overcome it. We are the ones remaining in constant motion.
03
Stimulate motion
Branding
The Everlasting Monogram
Brand name and payoff
Custom typeface
Small Apparel collection
Hi A.i.
Over the course of these years, we honed our craft and skillfully employed the use of Artificial Intelligence in several of our proposals, commencing in early 2022. By incorporating Ai into our workflows with potential clients, we not only impressed them with this innovative approach but also distinguished ourselves.
The following keyvisuals are examples which I lead and was made with Midjourney.
Team
The Lostboys
Instead of taking photos of team members, I decided to have the team create individual abstract compositions based on their interests and developed in our visual language.
Studio
Home is where we never grow old
Together with other creative visionaries such as Jimmy Nelson, and luxurious brands including Audemars Piquet, we established in an old bycicle factory in a new and vibrant area of Amsterdam.
Skills
Brand Identity Design
Brand strategy
Brand storytelling
Creative direction
Creative consultancy
Digital design
Design systems
Experience design
Film direction
Graphic design
Product development
Photography direction
Scripting
Sonic branding
Spatial Design
UI / UX
Awards and shortlists
2023 The Dropstore by the UN
Cannes Lions shortlist, Awwwards SOT, The FWA of the day.
2022 Neverland Amsterdam The Everlasting Creative Experience Agency – Awwwards SOT, The FWA of the day, CommsArts Award of Excellence.
Clients
Binance
Heineken APAC
Heesen Yachts
ID&T
Nike
The Lostboys
Bodai – Chief furry officer
Francesco – Brand designer
Gijs – New Business developer
Guyon – Copywriter
Isabelle – Office Manager
Mariah – Illustrator / Animator
Matteo – Brand Designer
Klaas Jan – Operations lead
Lizzy – Producer
Marjolein – Project manager
Ody – Project lead
Paul – Brand Strategist / Creative
Rogier – Ux / Ui Designer
Roxie – Spatial Designer
Let’s work together