Background
The Creators Universe is redefining the fashion industry’s patterns, from appearance to production. They’re not only adjusting the fit of the supply chain but they’re tailoring a whole transformation.
Client
The Creators Universe
Year
2023
Role
Creative Director
Teamlead
The Creators Univers. Create a better universe together.
I’ve been approached by the Amsterdam based fashion tech startup The Creators Universe to position and design their brand. As creative director I led the project. Together with my design specialists at Neverland Amsterdam we’ve refined the positioning and designed an identity around it.
The brand
The aim of The Creators Universe is to weave together technology, style, and consciousness, to empower brands and retailers to create and order on-demand designs. We enable our customers to have their apparel made better, to create a better future together.
A better universe together
Better for brands
On their innovative design platform, brands will be able
to iteratively create new designs, and manufacture only as many pieces as you truly expect to sell - no minimum order quantity required. That means lower inventory for businesses which, results in less warehouse fees.
Better for consumers
Being the creative powerhouse, brands will be able to act fast on consumer insights to create flexible collection updates that are released at a greater frequency - always giving the people exactly what they want (and that with no leftovers).
Better for the environment
By sourcing certified sustainable materials close to home, The Creators Universe are able to produce garments that cause less waste and overproduction, resulting in a reduction of CO2, water, and chemicals required.
Better for the producers
The Creators Universe cultivates a harmonious collaboration with producers, focusing on human-rights centric sourcing that is localized and close to home. With their diligent efforts, they ensure a cruelty-free supply that upholds their commitment to ethical practices.
Brand Identity
The Art Direction
When considering the art direction of The Creators Universe, we found inspiration in the design of products from the late 1940s, as well as the architectural style of brutalism.
Pattern 03
Logo and brandpromise
Logo variations
Colours
Pattern 01
Pattern 02
Digital Experience
Social Stories
The start of a revolution
The ongoing development of this project is gradually yielding progress, as various components and elements converge harmoniously. It is with optimism that we anticipate the eventual unveiling of this brand, creating a virtual space that shall welcome visitors by the culmination of 2023.
Disciplines
Brand Identity Design
Brand strategy
Brand storytelling
Creative direction
Design systems
Graphic design
Product development
Photography direction
Spatial Design
UI / UX
Team
Business Strategist
Brand Designer
Copywriter
Motion Designer
Let’s work together