Role
Creative Director
Teamlead
Situation
Drought, flooding and scarcity of clean drinking water may seem a distant problem for some of us, but for half the world’s population – 3.6 billion people – it is the daily reality. And if we don’t act now, a water crisis might impact us earlier than expected.
The DropStore for the United Nations.
‘TheDropStore’ – products of a world in water crisis is a disturbing message that calls for global action
While many people are unaware of the long-term effects of a water crisis, the issue ultimately affects us all. If nothing is done, too much water, too little water and too dirty water will drastically change access to essential products, their form, availability, prices and even composition.
Giving consumers a glimpse of how a water crisis will affect their daily lives, Neverland Amsterdam came up with the digital commerce experience ‘TheDropStore’, which was launched at the UN Water Conference in New York. This digital environment was an extention on the creative concept pitched by Publicis Groupe Amsterdam and was needed to create awareness around possible water disasters and motivate people to act now. ‘TheDropStore’ maps products like, soda, pizza pills, pure water, rice, and cheese.
Creative Concept
Digital Experience
Products & Packaging Design
Outdoor
Visit thedropstore.org and learn more
Skills
Brand Identity Design
Brand strategy
Brand storytelling
Co-creation
Creative direction
Digital design
Design systems
Experience design
Film direction
Graphic design
Product development
Photography direction
Scripting
UI / UX
Team
Brand Strategist
Brand Designer
Copywriter
Art Director
Motion Designer
Ux Designer
Ui Designer
3D-Artist
Full stack Developer
Let’s work together